![]() Inexperienced and low-cost designers are unlikely to produce outstanding results. But it is possible to hire a full-service branding company. ![]() You can see the difficulty of creating an icon logo or graphic. It should capture your brand essence in a clear and simple graphic. It is easier to focus on your typography and colors, and not try to synthesize your brand into one symbol. They look unprofessional or have a confusing concept. It can be hard to find a professional designer who is able to design a strong logo, especially if you are limited on budget.Ī well-designed logo should be simple. It is difficult to create a memorable, well-designed graphic symbol that represents your brand’s image. Too many logos are poorly designed. Poorly designed logos are a common problem for many companies However, it is more likely that you will need to create a new symbol. Additional effort is required to get people to associate the graphic and your brand. ![]() If you are a new company or have limited marketing budgets, it is crucial that prospects remember and recognize your name. A well-designed graphic may be able to reinforce a brand’s name, such as Domino’s or Target. When to use a wordmark logoĪlthough wordmarks are preferred by many designers and considered the best form of logotype, it can be daunting to create a wordmark if you’re not a professional designer.Ī well-designed wordmark can be a great solution for many businesses. These are some strong reasons to choose this type of logo: Your brand’s name is reinforced by wordmark logos It is possible to use cultural and visual associations to communicate certain messages using fonts and colors in your logo if you know your target audience. Google, Coca-Cola and Calvin Klein are just a few examples of wordmark logos. These cases have shown that the words are the brand’s visual landmark. It does not include symbols, mascots or badges. Wordmark logos can also be called “logotype” and include monogram variations to fit smaller spaces such as social media profiles or favicons. These logos are simple, so typography and spacing are more important. Examples of logos with a computer from TurbologoĪ wordmark is a type of logo that only includes the company name.Choosing thr letter spacing and letter case.Poorly designed logos are a common problem for many companies.Your brand’s name is reinforced by wordmark logos.Consider using a classic typeface with a color twist, or go with a contrasting palette to emphasize the name of your business. A splash of color can be the difference between a forgettable wordmark and one that people remember. While typeface is key with wordmark logos, colors shouldn’t be overlooked. However, a distinct business name will set you apart from competitors, and a wordmark will help it stick in people’s minds. Logos emphasize why your business is unique, but this can prove harder to do without any imagery to reinforce the message. In other words, long business names can impact the versatile advantage of a wordmark. Once a wordmark gets too lengthy, the design looks cluttered, and it’ll be hard to use your logo on smaller surfaces or screens. If you have a short business name, ideally limited to one word. As you become more well-known, you can consider shortening the wordmark to a monogram logo with the same colors and typeface. Starting with a wordmark allows you to build brand recognition, as your audience will come to associate your business with the fonts and colors of your logo. ![]() When just introducing yourself to the world, it’s not a bad idea to just tell it like it is with your logo. We’ll show you why that’s not the case below, but in the meantime, here are a few scenarios in which you should think about using a wordmark to represent your business: Because of the lack of icons or images, many people worry that wordmarks make for boring logos. ![]()
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